Henry Jenkins On the New Media Landscape: Rethinking Learning | MacArthur Foundation (by macfound)Youtube
Everyone is looking for their flashlight- it is time to navigate our way through the confusing chaos that is the new media landscape. Teachers and students need to work together to learn competencies and skills with technology and therefore enable our generation to succeed in the contemporary media landscape culture.
Henry Jenkins discusses 8 traits of the new media landscape in something called the MacArthur White Paper. He thinks, and I strongly agree, that “understanding our relationship with media is central to any attempt to develop a curriculum that might foster the skills and competencies needed to engage within participatory culture.” The media should be something we work with, not against. Our futures are bright if we learn how to be progressive and utilize these resources into our culture.
Source: Tumblr, adverve, http://www.tumblr.com/tagged/appropriation
Appropriation is a very common trait within new media. We can create art like the works shown above with the click of a mouse and reuse it as our own like I have here by re-blogging something on Tumblr. The same is true with artists on soundcloud and youtube where one can remix popular music or film a spoof of a box office hit. According to Henry Jenkins,“we are expressing ourselves in new ways, but we do not yet have the conceptual resources to allow us to pull back and reflect on what we are creating.” Basically, it all goes so fast that we can hardly think about it. That is why we need to harness this new creativity and learn from it.
Source: Tumblr, lawrencehwng, http://www.tumblr.com/tagged/proaganda
Networking, networking, networking. What on gods green earth would we do without networking?! According to our friend Henry Jenkins, “the one sender many receiver model which dominated print culture and modern mass media is giving way to a many-to-many model in which any given participant can circulate their work to a larger community.” We can now say anything to anyone. Everyones social lives are documented on things like Facebook and Twitter. It has also become an important professional skill: On Facebook I am able to “like” the businesses I use. Everyone from my hairdresser to my plumber has a page.
I bet you never thought about the media landscape as being unequal, now did you? I know it’s a stretch to think about sometimes especially given our culture here in the US of A, but some people don’t have smart phones. Some people think a Tumblr is a gymnast. Some people have no chance of succeeding in this world because their v
oices are being muddled as the wealthier kids zoom forward with the help of their technology. Sonia Livingstone says that those who are not being taught how to utilize the new media landscape are being “disempowered”. It’s the whole idea of “it didn’t happen if there aren’t pictures on facebook,” only this is people’s livelihood and future.
Jenkin’s says that “social and aesthetic experimentation” embodies the innovative side of the new media landscape. Expressionism has never been so easy. Bad day? Blog about it! Feeling creative? Go to DeviantArt.com!
Source: Tumblr, mzafra, http://mzafra.tumblr.com/search/evolution+of+music
The time span between generations is getting smaller and smaller. Other than the one from the far left, I have owned each one of these phones when it was the “it” phone to have. The way we listen to music, talk to one another, get directions, even do our math homework (there’s an app for that) has changed drastically and quickly. Jenkin’s says, “young people and adults live in fundamentally different media environments,” but I even feel I am in a drastically different environment than kids 4 years my junior and 4 years my senior. My first ipod weighed about a pound and it took 10 minutes and effective ear plugs to dial up the internet.
The new media landscape is also convergent, which according to Mr. Jenkins, means that “every major idea, image, sound, story, brand, and relationship will play itself out across the broadest possible range of media channels.” What better example than the Twilight craze? In this new culture, our favorite characters are brought to life by hollywood. We can buy the soundtrack, the clothing line, and in this case, even the fictional character Bella Swan’s wedding dress. They make it, because we want it. And we want it so bad, that we will illegally obtain the film and music if we cannot buy it. We even write extensions of our favorite stories on fan-fiction because we cannot accept the fact that Stephanie Meyer refuses to write a fifth book! It’s supply and demand gone berserk.
^click to make me bigger!
Source: weheartit.com, pingdom.com
Modern media is an expansive landscape that covers the entire globe. Mr. Jenkins says, “media content flows fluidly across borders.” But what does this mean for you? It could mean a better understanding between populations internationally, it could mean homogenization, or, if you want to get really dramatic, it could mean nuclear war fare. But don’t worry, it’s probably just going to mean an attempt at homogenization, especially for your age group. When I was in Africa this past summer, the teenaged girls were not interested in the food we were providing but were instead begging me to paint their nails like they had seen in the American magazines.
Source: Tumblr, daniel23king, http://www.tumblr.com/tagged/cell+phones
Look familiar? The new media landscape has incorporated excessive usage of technology into our everyday lives and social interactions. Our media comes with us everywhere we go. Thanks to smart phones, we carry countless social networks, games, music, films, and every kind of entertainment you can think of in our back pockets. We are never completely in the present moment which surrounds us. Sociologist Linda Stone calls this “continuous partial attention”. And we don’t even notice we are doing it because it has been so integrated into our culture. When we head out the door in the morning we reach for our phones before we think to look for our keys without seeing anything fishy about it.
Thanks for listening to what I have to say…
I hope this helps you better understand the intense media environment we are living in. Use the advantages of the new landscape for good not evil.
Don’t get lost in the chaos.